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Creating Marketing Campaigns

How to create and send marketing campaigns to your players.

Written by Haris K

Campaigns let you send targeted messages to groups of players — whether that's a segment you've built, a manually created group, or both. This guide walks through how to create one.


Step 1: Associated Clubs

Select which club(s) this campaign applies to.

Step 2: Campaign Details

Give the campaign a name and, optionally, a description for internal reference.

Step 3: Select Your Audience

Choose who the campaign is sent to — either a Segment you've already created, or a Group you've already set up. This determines exactly which players will receive the message.

Step 4: Select a Channel

Choose how the campaign is sent. Available channels are:

  • PadelOS In-App Chat (currently the only active channel)

  • Email

  • WhatsApp

  • SMS

Email, WhatsApp, and SMS are planned channels and not yet active. Currently, all campaigns are sent through the PadelOS in-app chat.

Step 5: Write Your Message

Draft the text of the message you want to send to your selected audience.


How Players Receive Campaigns

When a campaign is sent via the in-app chat channel, it appears in the player's Messages section under a dedicated Promotions thread — separate from their regular club conversation.

The Promotions thread is one-way: players can see the message but cannot reply to it. This keeps campaign messaging distinct from normal support conversations, which remain fully two-way in the Communication Hub.


Summary

Step

What You Do

Associated Clubs

Choose which club(s) the campaign is for

Campaign Details

Add a name and optional description

Audience

Select a Segment or Group

Channel

Choose how it's sent (currently: in-app chat only)

Message

Write the campaign text

Player Experience

Message appears in a one-way Promotions thread

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